Case Study

PropXReal: Building a Zero-Brokerage Property Marketplace for Rent, Lease & Sale Across Indian Cities

Industry
Real Estate / PropTech
Platform
Next.js Full-Stack Web App
Scale
146+ users · 19+ listings · 4+ cities
Key Feature
Zero brokerage + Razorpay
Live Site
propxreal.com
PropXReal zero-brokerage property marketplace built by CloudMyle — property listing dashboard
The Client

Who Is PropXReal?

PropXReal is a Hyderabad-based PropTech startup building a modern real estate marketplace that connects property owners directly with tenants and buyers — eliminating brokers and brokerage fees. The platform supports property listing (rent, sale, and lease), user verification, digital rental agreements, and secure online payments. It covers residential and commercial properties across Hyderabad, Bangalore, Mumbai, and is expanding to more cities.

Zero brokerage — direct owner-to-tenant connections www.propxreal.com

The Challenge

A Manual Workflow Breaking Under Scale

1. Broker-dominated market

The Indian rental and property market is heavily intermediated by brokers who charge 1–2 months' rent as commission. Owners lose money, tenants overpay, and the transaction is opaque. PropXReal needed a platform that made direct owner-to-tenant connections viable and trustworthy at scale.

2. Trust deficit in online listings

Existing classified platforms are flooded with unverified listings, duplicate posts, and stale properties. PropXReal's differentiator had to be verified listings with confirmed owner identity — which required a verification workflow built into the platform.

3. No digital agreement infrastructure

Most rental agreements in India are still paper-based, requiring physical meetings, stamp paper, and notarisation. PropXReal needed fully digital agreements and payment processing — deposit, rent, and booking amounts — handled securely online with proper receipts.

4. Multi-city, multi-property-type complexity

The platform needed to support residential (flats, villas, PG/hostels, plots) and commercial (offices, shops, warehouses, commercial land) across multiple cities with location-specific search, filtering, and discovery.

What We Built

A Structured, Trackable, Scalable Platform

Property listing & discovery

Owners list properties in under 2 minutes — type, location, price, photos, floor plan. Tenants and buyers search by city, locality, property type, budget, and BHK. Listings show verified badges, owner details, and enquiry buttons, with infinite scroll and a clean card-based UI optimised for mobile browsing.

User verification system

Every listing is verified for accuracy before going live, and owner identity is confirmed through the registration flow. Verified badges are displayed prominently — building the trust layer that differentiates PropXReal from classified sites.

Digital agreements & payments

End-to-end digital rental/sale agreements without paper or physical meetings, plus secure payments via Razorpay — deposits, rent, and booking amounts with proper receipts. A significant differentiator in a market where most transactions still happen via cash and paper.

Multi-role platform

Three distinct user types — property seekers (search, enquire, transact), property owners (list, manage, receive leads), and admin (verification, moderation, analytics) — each with its own dashboard, relevant actions, and data.

SEO-friendly architecture

Clean URL structure, per-listing meta tags, structured data for properties, fast page loads via Next.js SSR, and locality-based landing pages built to capture organic search from day one.

Tech Stack

What We Built It With

LayerTechnologyWhy
FrontendNext.js (React)SSR, SEO-friendly URLs, fast page loads.
StylingTailwind CSSResponsive, mobile-first property cards.
BackendNode.js + API routesProperty CRUD, user management, verification.
DatabasePostgreSQLRelational data for properties, users, transactions.
PaymentsRazorpayDeposits, rent, booking — Indian payment methods.
AuthJWT + OTPSecure multi-role login (owner, seeker, admin).
HostingVercelEdge CDN, automatic scaling.
DesignFigmaWireframes, responsive design system.
The Results

Measurable Outcomes

146+

Registered users

Organic sign-ups from owners and seekers across 4 cities — Hyderabad, Bangalore, Mumbai, and expanding.

19+

Verified listings

Every property verified before going live and owner identity confirmed — zero fake or duplicate listings.

4+

Cities covered

Multi-city architecture from day one — locality-based search and city-specific landing pages.

Zero

Brokerage

Direct owner-to-tenant connections, eliminating 1–2 months' rent in broker commission per transaction.

Digital

Agreements + payments

End-to-end digital transaction flow — enquiry to agreement to Razorpay payment — no paper, no physical meetings.

<2 min

To list a property

Streamlined listing flow with progressive form, photo upload, and instant preview.

All metrics are live and verifiable at propxreal.com — current, operational numbers, not projections.

Listed my flat in Gachibowli and got 5 genuine enquiries in the first 3 days. Much better than classified sites.

Rajesh Reddy

Property Owner · Hyderabad

Key Takeaways

Lessons From This Build

Trust is the product

In a market flooded with fake listings, verified badges and confirmed owner identity are not features — they are the core value proposition.

Digital agreements are a competitive moat

Most Indian property platforms stop at listing. Digital agreements plus payments create a full transaction platform.

SEO-ready from architecture

Clean URLs, per-listing meta tags, and locality pages capture organic traffic from day one.

Multi-city early

Building multi-city architecture from the start — even with few listings per city — is cheaper than retrofitting later.

Want to Build a Marketplace Like This?

PropXReal replaced broker-led, paper-based property transactions with a verified, zero-brokerage marketplace and end-to-end digital agreements. If you are building a two-sided marketplace — property, services, or any vertical — we can build the platform that makes it trustworthy at scale.

Related service: Web Development · Ecommerce & Payments